September 26, 2014
11 am PDT 12 pm MDT 1 pm CDT 2 pm EDT
Michele De Filippo and Sonia Marsh
This is a WEBINAR, not our usual member teleseminar. On this webinar, we are excited to present photos of good and not so good book designs, to teach you what works and what doesn’t in the publishing world. Please join us! This is an event that is free to all National Association of Memoir Writers Members. To learn more about membership, or to join so you can view this webinar live and ask questions, please visit namw.org.
Michele De Filippo—About this Webinar
“Don’t judge a book by its cover” is tried and true advice passed down from one generation to the next, and for good reason. But when it comes to buying a book, the cover is EXACTLY how readers judge whether or not that book is worthy of their time and money. In fact, it takes a potential buyer only 7 seconds to judge a cover and make a decision. How can you make sure that – during those 7 seconds – the buyer decides to open your book or put it back on the metaphorical shelf?
Every element on a professionally designed book cover carries the potential for you to sway the buyer’s decision, and in this webinar you will hear from book designer and business owner Michele DeFilippo about the techniques book designers employ to create great book covers.
In this workshop you will:
• Understand the importance of a book cover in the buying decision.
• Learn how conveying the right message increases book sales.
• Explore how titles, subtitles fonts, images, and colors are designed, and the role each plays in transmitting a persuasive message to potential buyers.
• Analyze before and after images of actual book cover makeovers, understand what changes were made, why they were necessary, and how the book’s message was affected.
• Come away understanding how to work with your cover designer for success!
Log-in if you are a member to get the call information or listen to recording.
Michele is the owner of 1106 Design, a Phoenix-based company that provides book publishing services and expertise to authors and publishers from all over North America.
1106 Design is the product of Michele’s love of consulting with authors, publishers, business pros, legal and medical professionals, speakers, and others who want to publish a book; simply put, Michele loves talking about books and loves helping people to fulfill their dreams! Michele, her team at 1106 Design, and her extended network of partners, have assisted authors with editing, cover design, book page design and typesetting, proofreading, author websites, determining the best print options, marketing, and other services needed to craft and sell professional quality books.
Despite the multitude of tangible ways in which she and 1106 Design help authors, Michele calls “honest advice” and “hand-holding” the most important services she can provide, which are borne out through her dedication to customer service and quality book design. Michele constantly shares her knowledge (based upon her many years of experience as a designer and business owner in the publishing field) with authors through her biweekly blog, webinars, speaking engagements, and her 52 Tips & Tools e-mail newsletter. Michele is also the author of Publish Like the Pros: A Brief Guide to Quality Self-Publishing. Visit 1106design.com.
From Sonia Marsh:
When I decided to start my own publishing company, as an indie author, I knew this would involve wearing my “authorpreneurial” hat. I wanted to be taken seriously, as a commercial indie author, and realized I could not skimp on quality and professionalism. I also knew that in order to be proud of my books, and to make them fit the readers’ expectations of books in my genre, I had to consult with experts in the book design business. It’s not enough to say, “I like this cover.”
1106 Design was recommended to me by someone in the publishing business, and when I checked their website, I felt confident they would offer the same high standard, as traditional publishers. I am now working with 1106 Design on my 3rd cover, and have won two prestigious awards for my first two books, thanks to them, as well as my editors and the authors in the Anthology series.
My Gutsy Story® Anthology: True Stories of Love, Courage and Adventure From Around the World, has been named a 2013 Benjamin 
Franklin Award Silver Honoree Winner.
My first book, a memoir, Freeways to Flip-Flops: A Family’s Year of gutsy Living on a Tropical Island won 1st Place, and a Gold Medal in the “Autobiography/Memoir” category of the 2012 E-lit Awards. It also received a Silver Medal, in the “Travel Essay” category of the E-lit Awards.
Sonia Marsh is an award-winning author who knows how to market books both online and in person. She continues to promote her own books at Costco, and other retail stores and is committed to helping authors avoid common mistakes. Sonia understands that most authors cannot afford to hire an expensive publicist, so her goal is to help authors develop their own plan to sell books.
She offers “gutsy” book coaching to authors, as well as Webinars and Workshops. Contact her at: sonia@soniamarsh.com #(949) 309-0030, or visit her website: http://soniamarsh.com. Subscribe to her free “Gutsy” newsletter and receive two bonus prizes, including the free video on “How to Get Your Book into Costco.”
