Lynn Serafinn

Memoir Writing Telesummit: Lynn Serafinn

How Authors Can Find Loyal Fans:

Blogging & Social Media Strategies While Writing a Book

6 pm EST  /  5pm CST  /  4pm MST  /  3pm PST

We are happy to have Lynn Serafinn back by popular demand to talk about what memoir writers need to know about the marketing aspects of writing. She discusses how we can learn how to market and “sell” without losing our souls.

Any experienced book marketer will tell you that the most important time for an author to build a fan base is not after your book is published, but long before you’ve even finished writing your book. But how can we possibly attract readers to us when we don’t yet have a book for them to read? In this 1-hour teleseminar, Lynn Serafinn, book marketer and promotional manager, shares her unique strategies for using blogging and social media to identify and attract your ideal audience a full year before your book comes out, so you’ll have a long list of potential buyers waiting in eager anticipation when your book launches.

In this teleseminar, Lynn will share:

• Guidelines for when you’re ready to start building your audience
• Tips for identifying your target audience, and why you need to
• Ways to build your ideal “tribe” through social media
• Ideas for writing great blog posts, even when you have no idea what to blog about
• Tips for leveraging your blog posts so you get the most mileage out of them
• How to use your blog to build a mailing list of potential buyers for your specific book

 Lynn Serafinn, MAED, CPCC is a certified, award-winning coach and teacher, marketer, social media expert, radio host, speaker and bestselling author of her lyrical memoir The Garden of the Soul: lessons from four flowers that unearth the Self, as well as the international #1 bestseller The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. She has a unique approach to memoir, combining narrative and poetry with her own cutting-edge, experimental structures. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. She is the creator of Spirit Authors, which offers training, coaching, business-building and inspiration for mind-body-spirit authors, whether established or aspiring. In June 2012, she will be inaugurating the first “7 Graces Global Conference” in London, where hundreds of business owners will participate in a world-shifting movement with the aim of bringing ethics and values back into the world of business and marketing. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England. She is the mother of a grown daughter (who is also a bestselling author) and the grandmother of 6-year-old Percy (who loves to dance like Michael Jackson).